Leed's has been known for opening many locations across the southern California geographic region, and Neil Leeds himself has become a sort of minor celebrity selling the ubiquitous mattress at a price that "won't be beat." This is the key to it all: working with pricing that won't be beat. Pricing has always been they key in retail, in the mattress retail business as well as any other retail business. You are looking to save money, but at the same time you don't want to sacrifice the quality of the product, but again, you don't want to overpay. Solution? I say it might be worth your time to take a look at the selection that Leed's has to offer in Torrance. They understand that pricing is important, and that as long as the quality of the mattress is similar or close enough, pricing then becomes the only factor that really matters. What they've done is gone ahead and taken the power of pricing out of the brand name manufacturers by manufacturing their own in-house brand. They can now control the cost of overhead, and drop pricing as low as they competitively need to go. Basically, there is more wiggle room. So you have a product that is not name brand, but close enough in quality that most people won't be able to tell the difference, and a price that can be dropped as low as reasonably need be. This is definitely a sales strategy worth trying, and if you're in the market for a new mattress, it's definitely worth a look. Why? Because Leeds has been in the mattress a long time, and he knows what it takes for a mattress to be good enough in terms of quality, and he knows that if he can keep the quality at a certain threshold, may not be sewn with gold thread but it'll still be comfortable enough, and steeply drop the pricing, then it's worth it for a customer to come in and take a look. It's definitely a shopper's market and with stiff competition from all sides, many, including Leeds, have been forced to go in a direction where the consumer is getting the best of every world, which includes quality and pricing. This is also an industry where overhead costs are not small. In order to have a quality showroom and sales location, you need a lot of space: mattresses aren’t small, and they are bulky. Shrewd, yet well-calculated, business strategies have also played a
role. A few of these strategies include better service, plain and
simple. Leeds knows that because the product, the brand, and the
pricing will be the same or very similar, they need to be able to
differentiate themselves from their competition in a very tangible and
memorable way. If you’re looking for a mattress store Torrance – Los Angeles,
you might want to consider Leeds on Crenshaw Blvd. Before just writing
Leeds off as another mattress retailer, there might be a few things
that you’ll want to consider. There is a steep challenge that is posed
to those within the mattress industry. Most, if not all, of the major
mattress brands are well-known because they’ve been around for a long
time, so the pricing offered to distributors won’t change much; any
pricing edge that can be afforded to a retail outlet will be slight at
best. They know that customers will be finicky and will be
leering at mattress salesman like they were on a used car lot, so Leeds
will personally make the extra effort to accommodate as much as
possible. Leeds also knows that marketing also plays a key role. Leeds
made it a point to establish his personal company brand and presence
across the southern California landscape by putting up a business
wherever he thought it was a good buy. Some would argue this is
oversaturation when one location is less than half an hour from another,
but Starbucks uses the same tactic and we don’t see them folding
anytime soon. In fact, Leeds used this this strategy, of using local
geographic saturation as a marketing tool, a long time before Starbucks
came on the scene. Each location serves more than just a sales
location, it’s a marketing location. Even if the location doesn’t do
phenomenal in sales, their mere presence ends up being great marketing
for all the locations, and therefore carries its own weight in that
regard. This means you’ll have to rent out a warehouse space, which doesn’t come cheap, and business spaces that big will usually have to be leased or rented for a few years minimum, especially for mattress store Los Angeles – Torrance. And this is just to set up shop, this does not guarantee sales. And when you take into account the cost of inventory, storage and showroom space, employing a competent sales force, insurance, and other misc. costs that are never foreseeable, the upfront overhead that is needed just to be able to open your doors is extremely high. With competition that is looking to undercut your prices, profit margins are slim and get even slimmer when you factor in customers that won’t buy without a haggle. Make no mistake, this is a tough industry in which to be able to eke out a profit, let alone a living. You would need a virtual monopoly just to be able to insure your own survival. Your competitors will be offering virtually the same brand name stock, with prices that will be just as similar; you will be starting deep in the red and getting out will be tough because each sale will most likely be a hard-fought battle, and even when those battles are won, there’ll only be a small profit for each. This industry is far from glamorous, is tough to be in, and tougher to survive in. With all this in mind, it is no surprise that to have survived in this industry for well over 20 years, you have to have a truly disciplined business sense and a tenacious determination that carry you through when the future holds no promise. So how has Leeds Mattress survived through all of this? Helmed by Neil Leeds, the business savvy is definitely part of the reason for his survival.
